Film Annex founder and president Francesco Rulli was invited to attend the 17th annual Business Day Conference as a keynote speaker at the State University of New York at New Paltz last Wednesday. 

The conference aimed to develop the knowledge and skills of participants in order to give them a competitive advantage. It attracted more than 150 students from New Paltz and surrounding colleges, as well as local and regional business leaders. The theme for this year’s Business Day Conference was “Go Green To Make Green.” The conference highlighted green marketing and featured a variety of workshops and skill builders presented by business professionals on topics such as digital marketing, marketing energy efficiency, making business more green, entrepreneurship, team building, solar energy and small group dynamics. Read more here.

Francesco made a 45 minutes speech during which he discussed his background, his various forms of entrepreneurship, the objectives of Film Annex, his work building schools in Afghanistan, and the advantages ofYour Buzz and how it works. He also explained to participants that it is correct to view advertising as the fuel of the entertainment industry, but it’s important to remember its impact on education and development. He noted that the strategic choices of Target Marketing Annex led him to the city of Herat in Afghanistan where he became involved in south asian culture, even acquiring an equity position in the Esteglal Soccer Team in Kabul.

View his presentation below.